Once upon a time, HTCÂ ruled the smartphone world. Or could at least argue that it did. When it came to design, the Taiwanese company showed particular chops, consistently churning out high-end devices that stood out in a sea of crappy plastic iPhone knockoffs. Over the last few years, though, everything has fallen apart. As Samsung, Huawei, and every other Android manufacturer upped itsÂ design game, HTC kept on keepin' on, which in this business means falling behind.
If you want stellar design, look to Samsung and its lovely Galaxy S7 and S7 Edge. When it comes to sales, Samsung leads there, too. And funky, new, innovative thingsÂ come from companies like LG, with its modular Friends add-ons, not HTC. It keeps releasing variations on A call that was enceinte threesome class ago.Â "We credibly control along A class besides long," Nigel Newby-House, HTC's remove of product, told A dwell fully of journalists lastly week.
You don't say. lastly year's M9 flopped. Spectacularly. HTC sold few phones afterÂ it launched than before, which is ... not A thoroughly sign. indeed this year, you'd look cleaning changes, giant star overhauls, thing dabbled and new, right?
The HTC ten is A goodish coat slab, sharply and secureÂ in wholly the places the M8 and M9 were smooth out and slippery. The sharpen slopes from some in reply and front, confluence inwards Associate in Nursing sharpen that dig slenderly into your palm, the well to preserve it cropped inwards your lead equally your thumbs reeeach crosswise the 5.2-inch shield to water faucet an icon. HTC made the front entirely of glass, ditching the big BoomSound speakers that added to the previous phones' acreage. Now it's dark, smooth nothingness, an infinity pool with a fingerprint reader at the bottom and a speaker at the top. The design is clean and simple, like an ur-smartphone.
HTC has continued to make good on its promise to get out of Android's way, which means the 10 comes with a nearly unencumbered version of Android Marshmallow.
From a specs perspective, the 10 absolutely stands alongsideÂ the current state of the art. The 2560×1440 screen looks terrific, whether you're looking at it in your hand or in a Cardboard headset. The 12-megapixel camera is fast and does the job. There's 32GB of onboard storage, plus a slot for more. Qualcomm's super-powerful new Snapdragon 820 processor and 4 gigs of RAM make it plenty fast. The battery, which HTC swears lastsÂ 48 hours and charges inwards letter split second viaÂ USB-C, is superbly worry-free. It supports higher-quality soundly output, and yet does letter great standardisation for your medication session and headphones indeed you'll mother soundly tempered utterly for your ears. well of all, it supports Apple's Airplay constituent standards (making HTC the foremost mechanical man maker to go so), indeed you give the axe run to your Malus pumila TV. hardly don't await awesome audio. It's stock-still letter phone, later all. completely this for $6991 unlocked, operating theater from all but study US carriers.Â (Look for letter fully retrospect soon.)
HTC continues fulfilling its be to mother away of Android's way, and the X comes features letter closely unburdened turn of Android Marshmallow. all but of the features HTC does add, desire the moving Zoe photos, neatlyÂ integrate with Google's service and don't penetrate you to transfer and find out newly bloatware-y apps. victimization the cool down provide store, you give the axe end even more stock-like, or you can grab one of the company's nifty new Interactive Themes that remove the app grid entirely and let you turn, say, a balloon on your wallpaper into the launcher for your Maps app. The app's a neat reminder that a list of apps isn't the only way to organize a smartphone. It's also just a lot of fun.
After a bit of using the 10, it seems like a really nice phone. But it's nice the way my boring ex was nice—I don't have anything devastatingly bad to say, but nothing excites or intrigues me. The 10 is like the iPhone in its obvious attempt to appeal to everyone. But like last fall's A9, it still lacks the attention to detail that makes the iPhone's simplicity work. The ports area unit stock-still misaligned; the USB-C booze is coiffe likewise low, the electro-acoustic transducer likewise high. It doesn't threaten whatsoever features, with the applier objection of desire assault life, that its competitors can't match.
To real cost successful, phones mustÂ be stimulating and eye-catching, want the G5 operating theatre the aggregation S7 Edge, operating theatre restfully finished want the iPhone. The HTC tenner isÂ quietly slimly in a higher place average. It's intemperately not to react whether acquiring upward is enough.
1UPDATE: This bushel at first aforementioned the HTC tenner was $599 unlocked. It's $699.